What is a Promotional Video? Why you need them!

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A promotional video, sometimes known as a promo video, is created specifically to promote a business, marketing strategy, sale, or event. Promotional strategies are frequently comparable to teaser videos in style and tone, in which you grab your audience’s attention and entice them to learn more.

A successful promotional video will make the interaction more personable without being too salesy. Any video you publish is an attempt to promote your brand to your target audience somehow, but you should avoid a straight-up sales pitch. No one wants to feel like they’re being sold something.

Utilise the process. All forms of media you and your business release are marketing. You’ve probably seen businesses make videos in the past to commemorate a milestone or event, wish audiences a happy holiday, or convey their brand’s backstory. These videos are for promotional purposes. They’re disseminating information from the brand to the audience without directly soliciting a purchase, keeping their brand in the consumer’s mind in the hopes that a purchase will occur naturally.

There are many different promotional videos you may need for your company. We’ve got you covered, from product demonstrations and testimonials to explanation and employee training videos.
But first, let’s make sure you understand what a promotional video is!

Types of Promo Videos

There is a vast array of Promotional Videos you can use for your business. Here is a list of the most common

  • Business Introduction Videos
  • Product Videos
  • Product Launch Videos
  • Brand Outline Videos
  • Event Videos
  • Explainer Videos
  • Video Ads

How long should a promotional video be?

Your videos should be kept under two minutes while making sure you cover all of the essential points. Here, the ancient adage “less is more” should apply. On the other hand, promo films tend to go a little deeper than your typical video ad, so use this time to highlight your business and provide your audience with helpful information.


In today’s world of social networks, even two minutes can be too long, with platforms like Instagram preferring videos less than 60 seconds. You should aim for whatever will please the platform’s algorithm you intend to publish on.

You can find out more about these ideal video lengths here:  Social Media Video Lengths

best video length for social media

How does a promotional video drive sales?

A promo video is a perfect introduction to your brand, whether it’s on your YouTube channel, Facebook page, or even your website. It should be at the forefront of your Digital Marketing. They are incredibly powerful at increasing brand trust. In fact, merely including a video on a landing page can raise conversion rates by 80 per cent.
Promotional videos can help entice consumer interactions. For example, featuring yourself and employees can encourage brand trust; people follow people, so showing the face of the brand can help make potential customers feel comfortable to use you. Video significantly increases the amount of time visitors stay on your page, by having videos to break up the pages of text, you can grab and keep attention, allowing viewers to refresh before they continue browsing your website. Also, many Search engines prefer companies that use video, meaning your website will be more likely to be shown.

Final Thoughts

Consider your promotional videos to be the content that demonstrates to the rest of the world what your Consider your promotional videos to be the content that demonstrates what your company is all about to the rest of the world. People will remember you if you make it engaging and fascinating. The ideal promotional film effectively communicates your brand’s principles to your target audience while also allowing your brand’s voice and distinct style to show through. As we love to say, Your Business is Different, Your Content should be too!

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What is a Promotional Video? Why you need them!

A promotional video, sometimes known as a promo video, is created specifically to promote a business, marketing strategy, sale, or event. Promotional strategies are frequently

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